Services – what we do

Story Definition

Blending research, interviews and interactive workshops to define key messages and contextualise with external trends to create differentiated, effective and relevant stories that capture interest. Creation of a bespoke Story-Tree – an easy to use and remember story architecture linking your messages to real-world context and proof points.

Content Development

Writing, recording, designing collateral to bring the story to life across media, social and digital channels to reach customers, prospects, investors, regulators and staff. Includes media pitches, by-lines, scripts, presentations, blogs/posts, tweets, video and podcast content, visuals and infographics.

Campaign Strategy

Defining the right channels, approach, timing and content to influence your audiences most effectively and deliver business benefits. Creation of communications plans that support story development and remain agile to changing circumstances, whilst maintaining control of budgets and success measures.

Training

Building familiarity and comfort in telling the corporate story in a variety of situations: as a media interview, a presentation or speech or as a panel participant. We can also coach for specific events including appearances before government committees etc.

Thought partnership

New eyes, fresh brain. Sometimes it takes an outside view to see the wood from the trees – or spot the unusual tree in the wood. Providing expert counsel to help create thought leadership, manage specific issues or just provide a sanity check.

Execution

Focused outreach to key influencers in tier one media, analyst communities, social and online commentators and other stakeholders. Building the right stories first will significantly increase the impact of communications to these influencers.