Story and Strategy Blog

Creating Holding Statements

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When a crisis hits it is important to communicate quickly and precisely. The pressure to react will be huge, but it is also critical to remain in control of communications. Holding Statements are designed to provide a first, rapid statement to media, customers, staff and other stakeholders. They give limited information, but show you are aware of the situation. They are designed to give you time and space to prepare a more comprehensive response.

Preparing holding statements for likely crises in advance will save time and stress when the crisis hits. But how do you create them? This video provides some advice and examples. Please get in touch if you'd like any assistance.

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